LG Commercial Laundry Business Expands Across Europe With New Solutions

LG Commercial Laundry is expanding its presence in Europe’s professional textile-care market, showcasing a wider range of commercial washing equipment and connected management solutions at EXPODETERGO INTERNATIONAL 2026 in Milan, Italy. The exhibition, held from October 23 to 26, is part of LG Electronics‘ effort to grow its business with laundromats, hospitality operators, healthcare facilities and other commercial customers.

The company is presenting its semi-commercial and Professional Laundry product ranges alongside its wet-cleaning solution, the LG LaundryCrew management app and integration options for business software systems.

The expansion comes as LG seeks to build on its existing European distribution relationships and attract new dealers. The company is also growing its commercial laundry operations in North America and Asia, using equipment, remote management and service capabilities to strengthen its business-to-business offering.

LG Commercial Laundry Expands Its Professional Equipment Range

At the Milan exhibition, LG is showcasing mass-produced models from its Professional Laundry range, marking a new stage in its European commercial business. The lineup is designed to serve a wider range of professional laundry operations, where equipment must handle repeated cycles, larger loads and demanding daily schedules.

The portfolio includes technologies such as AI Weight Detection, which identifies laundry load size and adjusts water usage accordingly. Its Dynamic Ball-Core System uses a built-in gyroscope to detect drum imbalance and a ball balancer to help stabilise the load and reduce vibration.

These technologies are intended to support consistent operation and resource efficiency. In commercial settings, the ability to manage water consumption, reduce unnecessary vibration and maintain equipment availability can influence operating costs and the daily workload of staff.

The expanded portfolio allows LG to address different business requirements, from smaller commercial operations to professional facilities handling substantial volumes of textiles.

LG Commercial Laundry Introduces Wet Cleaning in Europe

Another highlight is the European debut of LG’s Wet Cleaning solution, which uses water and specially formulated detergents to clean delicate garments traditionally associated with dry-cleaning services.

The system uses MotionCare technology, combining gentle washing with low-temperature drying and controlled drum movements. The design aims to help manage risks such as shrinkage, colour transfer and changes in fabric texture.

Wet cleaning offers businesses an alternative approach for garments made from materials such as wool and silk. Its suitability depends on garment-care requirements, the selected programme and the specific fabrics being treated.

For professional laundry operators, the solution could broaden the range of garments they can process using water-based cleaning methods. It also gives LG another specialised offering as it seeks to serve customers across different segments of the textile-care industry.

LG Commercial Laundry Adds Connected Management Tools

LG is also highlighting software and connectivity features intended to help businesses manage equipment and day-to-day operations.

The LG LaundryCrew app enables owners and users to monitor and manage connected laundry machines remotely. Depending on the supported equipment and configuration, these capabilities can help operators check machine status and oversee operations without needing to be physically beside each unit.

LG is also presenting its Open API, which can allow business customers to connect supported equipment data with their own management systems. This can help organisations develop tailored workflows that bring laundry equipment information into existing operational software.

The company notes that Open API integration is not included as standard and requires separate system development after product purchase.

For businesses operating multiple machines or locations, connected monitoring can help improve visibility across equipment fleets. The actual benefits will depend on the installed hardware, software integration and the way operators use the information.

LG Commercial Laundry Strengthens European Dealer Partnerships

LG is using EXPODETERGO INTERNATIONAL to build relationships with existing distributors and engage potential new partners across Europe.

The company already has distributor relationships in markets including the United Kingdom, France, Italy and Hungary. In August 2026, it secured a business-to-business order from Germany-based SCHILLING Wäschereitechnik GmbH, a distributor specialising in professional laundry and ironing equipment. Deliveries of LG’s semi-commercial and Professional Laundry products to Schilling are underway, according to the company.

Germany is an important market for professional laundry equipment, with demand from sectors such as hospitality, healthcare and industrial textile care.

Building a dealer network is important in this market because commercial customers often require installation, maintenance and continuing technical support in addition to the equipment itself. LG plans to strengthen existing relationships while pursuing additional partnerships across the region.

LG Commercial Laundry Growth Extends Beyond Europe

LG’s commercial laundry strategy also covers North America and Asia. In North America, the company supplies large operators, including CSC ServiceWorks and WASH. It is also strengthening distribution partnerships in Asian markets such as Thailand, the Philippines and Vietnam.

The company has reported that its European commercial washing-machine sales increased by approximately 20% year-on-year through September 2026. It has also reported expanding supply to major North American customers.

These figures are company-reported and do not represent independently audited market-share data. Nevertheless, they provide context for LG’s efforts to scale its commercial business beyond its established consumer-appliance operations.

The strategy combines equipment across different capacity ranges with specialised cleaning solutions, connected management and local distribution. For commercial customers, the appeal of such an offering will depend on performance, service availability, total operating costs and suitability for their specific workloads.

With its expanded product showcase and continued investment in business partnerships, LG is positioning commercial laundry as a broader growth opportunity within its global B2B operations.