Ai+ Smartphone Price Hike Will Increase Prices by Up to ₹3,000
The Ai+ Smartphone price hike will take effect on November 15, 2026, with selected models across the Pulse 2 and Nova 2 series becoming more expensive by ₹1,000 to ₹3,000. The Indian smartphone brand has cited elevated input costs as the reason for the revision, which affects several budget and mid-range devices.
Consumers have until November 14 to purchase the affected smartphones at their current prices. The NovaFlip 5G is excluded from the revision and will continue to be priced at ₹49,999.
The changes cover selected storage and RAM variants of the Ai+ Pulse 2 FE, Pulse 2, Nova 2 5G, Nova 2 Neo 5G, Nova 2 Power 5G, Nova 2 Pro 5G and Nova 2 Ultra 5G. The revised pricing means some models will move into higher price brackets, potentially influencing purchase decisions among buyers looking for affordable smartphones.
Ai+ Smartphone Price Hike Affects Seven Smartphone Models
The revised prices apply to selected variants rather than every configuration across the company’s portfolio. Most affected models will become ₹2,000 more expensive, although the increases vary by model and storage option.
The Pulse 2 FE and Pulse 2 entry-level variants with 4GB RAM and 64GB storage will increase from ₹8,999 to ₹10,999. Meanwhile, the Nova 2 Neo 5G will see increases ranging from ₹2,000 to ₹3,000, depending on the configuration.
The Nova 2 series spans a wider range of price points, from the standard Nova 2 5G to the higher-positioned Nova 2 Ultra 5G. The NovaFlip 5G remains unchanged, giving buyers one option in the portfolio that will not be affected by the November revision.
Ai+ Smartphone Price Hike Revised Price List
The following table outlines the announced prices for the affected models. Prices marked with an asterisk include bank offers in the current-price column, so buyers should check the applicable terms before comparing them with the revised prices.
| Smartphone model | RAM and storage | Current price until Nov 14 | Price from Nov 15 |
|---|---|---|---|
| Ai+ Pulse 2 FE | 4GB + 64GB | ₹8,999 | ₹10,999 |
| Ai+ Pulse 2 | 4GB + 64GB | ₹8,999 | ₹10,999 |
| Ai+ Pulse 2 | 4GB + 128GB | ₹9,999 | ₹11,999 |
| Ai+ Pulse 2 | 6GB + 128GB | ₹10,999 | ₹12,999 |
| Ai+ Nova 2 5G | 4GB + 64GB | ₹11,999 | ₹13,999 |
| Ai+ Nova 2 5G | 4GB + 128GB | ₹12,999 | ₹14,999 |
| Ai+ Nova 2 5G | 6GB + 128GB | ₹13,999 | ₹15,999 |
| Ai+ Nova 2 Neo 5G | 4GB + 64GB | ₹12,499 | ₹14,999 |
| Ai+ Nova 2 Neo 5G | 4GB + 128GB | ₹12,999 | ₹15,999 |
| Ai+ Nova 2 Neo 5G | 6GB + 128GB | ₹14,999 | ₹16,999 |
| Ai+ Nova 2 Power 5G | 6GB + 128GB | ₹15,999* | ₹17,999 |
| Ai+ Nova 2 Power 5G | 8GB + 128GB | ₹16,999* | ₹19,999 |
| Ai+ Nova 2 Pro 5G | 6GB + 128GB | ₹16,999* | ₹17,999 |
| Ai+ Nova 2 Pro 5G | 8GB + 128GB | ₹17,999* | ₹19,999 |
| Ai+ Nova 2 Ultra 5G | 6GB + 128GB | ₹18,999* | ₹20,999 |
| Ai+ Nova 2 Ultra 5G | 8GB + 128GB | ₹19,999* | ₹22,999 |
| Ai+ NovaFlip 5G | 8GB + 256GB | ₹49,999 | ₹49,999 |
Current prices marked with an asterisk include bank offers, according to the announced price list.
Ai+ Smartphone Price Hike Reflects Rising Input Costs
Ai+ Smartphone has attributed the decision to persistent cost pressures, particularly in price-sensitive market segments. The company says it has been evaluating the impact of higher input costs while attempting to maintain a balance between affordability and the overall product experience.
Smartphone manufacturers depend on components such as memory, processors, displays and batteries, alongside manufacturing, logistics and distribution. Changes in these costs can affect the economics of devices, particularly at lower price points where manufacturers have less room to absorb increases.
Ai+ has said it will continue monitoring component costs and market conditions. The latest revision is intended to support the company’s pricing structure while maintaining its focus on accessible technology and performance.
The announcement does not provide a model-by-model breakdown of how individual cost changes led to the new prices.
Ai+ Smartphone Price Hike Changes Budget Buying Decisions
The revised prices could influence consumers comparing devices in the entry-level and mid-range segments. For example, the Pulse 2 FE and Pulse 2 4GB + 64GB variants will move from ₹8,999 to ₹10,999, an increase of ₹2,000.
The Nova 2 Neo 5G’s 4GB + 128GB configuration will see one of the largest increases, rising from ₹12,999 to ₹15,999. That ₹3,000 change may matter to buyers working within a fixed budget, particularly when comparing competing devices with similar memory and storage configurations.
Consumers should also distinguish between standard prices and promotional offers. The current listed prices for selected Nova 2 Power, Nova 2 Pro and Nova 2 Ultra variants include bank offers, which may not be directly comparable with the revised prices.
For shoppers who have already shortlisted an affected model, the November 15 deadline provides a clear date to consider before making a purchase. Actual availability and applicable discounts will depend on the retailer and the terms of any ongoing offers.
Ai+ Smartphone Price Hike Leaves NovaFlip 5G Unchanged
The Ai+ NovaFlip 5G will remain at ₹49,999 for its 8GB RAM and 256GB storage configuration. The company has not announced a price revision for this model as part of the November changes.
The unchanged price distinguishes the foldable device from the affected Pulse 2 and Nova 2 models, although it occupies a substantially higher price segment. Buyers comparing the portfolio should therefore consider differences in form factor, specifications and intended use, rather than price alone.
Ai+ Smartphone, a brand under NxtQuantum Shift Technologies, runs its devices on NxtQuantum OS and positions its products around accessible pricing and a software experience developed for Indian users.
The November revision is the latest pricing update in the company’s portfolio. With the new rates due to begin on November 15, buyers will need to compare the revised prices with their budgets and alternatives before choosing a device.