Sony BRAVIA 9 II and BRAVIA 7 II Bring True RGB Technology to India

Sony has expanded its premium television lineup in India with the BRAVIA 9 II and BRAVIA 7 II, introducing its True RGB display technology across a range of large-screen televisions. The models use the company’s RGB Backlight Master Drive Pro system, which independently controls red, green and blue light sources to improve colour reproduction, brightness and contrast.

The launch reflects the continuing push among television manufacturers to deliver a more cinematic viewing experience at home. Beyond screen size and resolution, premium TVs are increasingly competing on colour accuracy, control over dark scenes, performance in brightly lit rooms and the ability to reproduce content closer to its intended appearance.

Sony positions the BRAVIA 9 II as its flagship True RGB television for 2026, while the BRAVIA 7 II brings the technology to a wider range of screen sizes and price points.

Sony BRAVIA 9 II and BRAVIA 7 II Use True RGB Technology

Conventional LED televisions typically use a backlight with colour-filtering technology to create the image on screen. Sony’s True RGB approach uses independently driven red, green and blue LEDs, allowing the television to control the three colour components more precisely.

The system is built around RGB Backlight Master Drive Pro, Sony’s proprietary backlight-control technology. According to the company, the approach enables more accurate colour reproduction, stronger contrast and improved brightness while reducing unwanted light around bright objects against dark backgrounds.

Sony says the technology delivers the largest colour volume in its home television history. Actual viewing results will depend on content, room lighting, viewing settings and screen size, but the underlying aim is to reproduce a broader range of colours while maintaining detail across bright and dark scenes.

Both models also feature Sony’s Cognitive Processor XR, which analyses picture content to optimise colour, contrast and brightness. The combination of processing and RGB backlight control is intended to create a more lifelike picture without losing detail in complex scenes.

Sony BRAVIA 9 II and BRAVIA 7 II Offer Different Premium Experiences

The BRAVIA 9 II sits at the top of Sony’s new True RGB lineup. It combines the RGB backlight system with RGB Triluminos Max, Luminance Booster Pro and Smooth Colour Gradation. These technologies are designed to improve colour richness, brightness and the transitions between shades.

The flagship model also features Immersive Black Screen Pro, a low-reflection screen treatment intended to reduce glare and preserve detail in darker scenes. Its Acoustic Multi-Audio system uses sound-positioning and up-firing beam tweeters to help align audio with the action on screen.

The BRAVIA 7 II offers the same core True RGB concept in a more accessible position within the range. Both televisions support Dolby Vision, Dolby Atmos, DTS and IMAX Enhanced, giving viewers access to a range of formats used across films and premium streaming content.

The two models are designed for consumers who want a large-screen home entertainment setup, but the choice between them will depend on budget, screen size, room conditions and the importance placed on the flagship model’s additional picture and audio features.

Sony BRAVIA 9 II and BRAVIA 7 II Prices in India

Sony’s announced pricing places the televisions firmly in the premium segment. The BRAVIA 9 II is available in 75-inch and 85-inch versions, while the BRAVIA 7 II starts at 55 inches.

The announced best-buy prices are as follows:

• BRAVIA 9 II, 75-inch: ₹5,39,990
• BRAVIA 9 II, 85-inch: ₹6,69,990
• BRAVIA 7 II, 55-inch: ₹2,21,990
• BRAVIA 7 II, 65-inch: ₹2,74,990
• BRAVIA 7 II, 75-inch: ₹4,19,990
• BRAVIA 7 II, 85-inch: ₹5,29,990

The televisions are available through Sony retail stores, Sony Centre outlets, ShopatSC.com, leading electronics retailers and major e-commerce platforms in India. Buyers should confirm current pricing and stock with the retailer, as offers and availability can vary.

The price difference between the two series reflects their positioning within Sony’s portfolio. The BRAVIA 7 II gives buyers a lower entry point into True RGB technology, while the BRAVIA 9 II targets consumers seeking Sony’s more advanced picture and sound features.

Sony BRAVIA 9 II and BRAVIA 7 II Add Google TV and Home Cinema Features

Both televisions use Google TV to bring streaming services, applications and other entertainment into one interface. Sony also says Gemini integration for Google TV will arrive through a future over-the-air software update, enabling more natural AI-powered interactions.

The models include Sony Pictures Core, which offers access to selected films and enhanced streaming quality through the company’s Pure Stream technology. The launch announcement also lists 10 movie credits valid for 24 months, subject to the service’s terms and regional availability.

Additional features include Studio Calibrated picture modes for supported streaming platforms, room-aware picture and audio optimisation, and Voice Zoom 3 for clearer dialogue. The supplied remote includes USB Type-C charging, backlit buttons and a Find My Remote function.

Together, these features position the televisions as integrated entertainment systems rather than displays focused solely on picture quality. The overall experience will also depend on internet connectivity, streaming-service subscriptions and the availability of supported content.

Sony BRAVIA 9 II and BRAVIA 7 II Target the Premium TV Market

The launch highlights Sony’s focus on improving the performance of premium LED televisions as manufacturers compete to deliver richer colours, higher brightness and more immersive home cinema experiences.

For buyers, True RGB offers another technology to consider alongside OLED and conventional Mini LED televisions. Each approach has different strengths, and the best option depends on viewing habits, room brightness, preferred screen size and budget.

Sony’s strategy is to combine independently controlled RGB lighting with image processing, reflection management and upgraded audio features. The BRAVIA 7 II broadens access to this technology, while the BRAVIA 9 II serves as the flagship offering.

The key question for consumers will be how these improvements translate into everyday viewing. Picture quality in a bright living room, shadow detail during films and consistency across viewing angles will all matter as much as the technical specifications when buyers evaluate the new BRAVIA range.